Is AEO different from traditional SEO?

Yes and no. It's built on strong SEO fundamentals, but the content structure, entity signals and schema requirements are much stricter. Traditional SEO alone is not enough anymore.

Do AI Overviews actually drive traffic?

They drive fewer clicks but higher-intent ones. In real estate, a buyer who lands on your page from an AI Overview is significantly further down the funnel.

A machine-readable file that tells AI crawlers how your site is organised — a simple but underused signal that helps AI engines cite you accurately.

AEO / GEO / AI Search

AI Search Visibility with AEO & GEO

Improve your visibility across Google AI Overviews, ChatGPT, Perplexity, Gemini and other AI-powered search experiences.

Why it matters

What's actually at stake

AI-powered search is changing how people discover information, compare options and find businesses online. As users increasingly rely on AI-generated answers, traditional search visibility is no longer the only way to be discovered.

AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) focus on making your content easier for search engines and AI systems to understand, interpret and surface. Strong content structure, clear entities, relevant schema and trustworthy information can all contribute to stronger visibility across emerging search experiences.

Deliverables

What's included in our service

AI Search visibility audit across Google AI Overviews, ChatGPT, Perplexity, Gemini
Question-led content restructuring for priority pages
Entity SEO and topical authority optimisation
FAQ schema roll-out and JSON-LD alignment
Technical optimisation for AI and search crawlers
Author schema + expertise signals per E-E-A-T
AI Search strategy & implementation roadmap
Ongoing AI Search performance reporting

How we work

Our process

01. Review

Analyse your current visibility across AI-powered search experiences and identify opportunities for improvement.

02. Structure

Optimise content structure, question-led sections, entity coverage and structured data.

03. Optimise

Strengthen content, authorship, expertise signals and technical foundations for emerging search experiences.

04. Measure

Monitor AI Search visibility, citations and brand presence across relevant AI platforms to identify new opportunities.

FAQ

Frequently asked questions

Is AI Search different from traditional SEO?+
AI Search builds on strong SEO foundations but places greater emphasis on content quality, structured information, entities and trustworthy sources.
Which AI platforms do you optimise for?+
We optimise websites to improve visibility across Google AI Overviews, ChatGPT, Perplexity, Gemini and other AI-powered search experiences.
Can AI Search replace traditional SEO? +
No. Traditional SEO remains essential. AI Search works alongside SEO to help your business stay visible as search behaviour continues to evolve.

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Website Audit Content & E-E-A-T

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Senior-led · Real estate specialists

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