AI Search

Improve your visibility across Google AI Overviews, ChatGPT and Perplexity.

Our AEO and GEO approach helps structure your content, strengthen your website's authority and make your brand easier for search engines and AI systems to understand, interpret and reference.

AI Search — Show up in Google AI Overviews, ChatGPT and Perplexity — before your competitors.

Topics

The building blocks behind AI Search optimisation

AEO — Answer Engine Optimisation

Question-led content, direct answers and structured information designed for answer-driven search experiences.

Understand AEO

GEO — Generative Engine Optimisation

Optimising for how ChatGPT, Perplexity and Gemini pick and cite sources — very different from Google's blue-link ranking.

Learn GEO

Google AI Overviews

Understand the factors that influence AI Overview visibility and structure content to provide clear, relevant and quotable information.

Master AI Overviews

ChatGPT & Perplexity search

Build citation-worthy content and strengthen the authority signals that can influence how AI platforms discover and reference your brand.

Get cited by ChatGPT & Perplexity

llms.txt

The 'robots.txt for AI crawlers' — what to include and how it changes discovery.

Read the llms.txt guide

Entity SEO

Strengthen how your business, products, services, people and locations are represented and understood across search and AI systems.

Build your entity graph

Knowledge graph & citations

Build consistent information and credible online references that help search engines and AI systems establish context and trust.

Build citation trust

E-E-A-T in the AI era

Why author bylines, expertise proofs and disclosure lines matter more, not less, in AI search.

Strengthen your E-E-A-T

AI Search measurement

AI Overview appearance rate, Perplexity citation rate and ChatGPT visibility — the metrics we actually report.

See what we report

Why now

AI Search is changing how people discover businesses

People are increasingly using AI-powered search experiences to research products, services, brands and solutions before making decisions.

As search evolves, visibility is no longer limited to ranking on a traditional results page. Businesses now need to consider how their content is understood, summarised, surfaced and referenced across emerging search experiences.

SEOcalibre integrates AEO, GEO, structured content, entity optimisation and AI Search considerations into broader SEO strategies — helping businesses prepare for how search is evolving today and where it is heading next.

Ready to Be the Answer, Not Just a Link?

Let's discuss your business, your goals and build an SEO strategy designed for long-term organic growth across traditional and AI-powered search.

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