Do you use AI to write?

We use AI for research and outlines. Every published piece is written or heavily rewritten by a senior real estate content specialist and reviewed for E-E-A-T signals.

How many articles per month?

2 SEO articles on Foundation, 4 articles + 2 locality guides on Growth, 8 articles + 4 locality guides + 1 pillar guide on Scale.

Do the articles carry my brand's byline or yours?

Your brand's byline, with a named author profile we help you build — including credentials, past experience and social proof for Person schema.

Content & E-E-A-T

Content & E-E-A-T built for search and trust

Create useful, trustworthy and search-focused content that demonstrates expertise, builds topical authority and gives your audience the information they need to make informed decisions.

Why it matters

What's actually at stake

Search engines increasingly prioritise content that demonstrates real expertise, provides useful information and can be trusted by the people who rely on it. Thin, generic content is less likely to stand out in competitive search results or emerging AI-powered search experiences.

E-E-A-T (Experience, Expertise, Authoritativeness, Trust) provides a framework for building stronger content signals. That means clear authorship, relevant expertise, trustworthy information and content that genuinely answers the questions your audience is asking.

Deliverables

What's included in our service

Content strategy tied to search intent and business goals
Topic and keyword research based on audience needs
SEO-focused blogs, guides and landing page content
Content briefs and editorial planning
Content optimisation, updates and ongoing refreshes
Author bios and relevant Person/Author schema
E-E-A-T audit and trust-signal recommendations
AI Search-ready content structuring

How we work

Our process

01. Research

Identify audience questions, search intent, competitors and content opportunities.

02. Plan

Build a content strategy around priority topics, keywords and business goals.

03. Optimise

Write and optimise useful content using E-E-A-T principles and SEO best practices.

04. Measure

Track rankings, organic traffic and content performance to refine the strategy.

FAQ

Frequently asked questions

Do you use AI to write content?+
AI tools may be used as part of the research and workflow process, but content is reviewed, refined and optimised to ensure it is accurate, useful, original and aligned with your brand and audience.
What type of content do you create?+
Depending on your goals, we create SEO blogs, in-depth guides, landing pages, comparison content, educational resources and other search-focused content.
How do you improve E-E-A-T?+
We strengthen content through relevant expertise, clear authorship, accurate information, first-hand experience signals where applicable, trustworthy sources and structured content that demonstrates topical authority.

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On-Page & Website Optimisation AI Search / AEO & GEO See all services

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Senior-led · Real estate specialists

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