Google AI Overviews Are Rewriting Search — Here's How to Show Up
AEO, GEO, entity SEO and llms.txt — the practical checklist for businesses that want to appear in AI answers.
The new discovery layer
Buyers now ask Google, ChatGPT, Perplexity and Gemini questions like "best software for small businesses" or "top schools in London". Traditional blue-link SEO alone doesn't win this — AEO does.
Answer Engine Optimization checklist
- Structured, question-led H2s and clear one-paragraph answers.
- Author schema and clear expertise signals on every page.
- Entity coverage — products, services, locations, brands, and key business details.
- llms.txt and clean HTML for AI crawlers.
- Consistent citations across websites, profiles, directories, and other relevant platforms.
Sanket Ankushrao
Founder of SEOcalibre, a boutique SEO agency based in Mumbai. Sanket has over five years of experience delivering SEO across B2B, technology, real estate, education, automotive, and other industries, with a focus on building sustainable organic growth.
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