GEO — Generative Engine Optimisation
GEO focuses on improving how your brand and content are discovered, understood and referenced across generative search experiences such as ChatGPT, Perplexity, Gemini and Google AI Overviews.
What's actually at stake
Search is moving beyond traditional rankings. Generative engines increasingly synthesise information from multiple sources to answer questions, recommend solutions and help users make decisions.
GEO focuses on strengthening the content, context, authority and entity signals that can influence how your brand is understood and referenced across these evolving search experiences.
How Generative Engines Choose Sources
Generative search experiences consider multiple signals when selecting and presenting information. Clear answers, relevant content, strong contextual signals, recognised entities and credible sources can all contribute to how information is discovered and referenced.
Traditional SEO foundations still matter. But GEO also requires thinking beyond rankings — ensuring your content is structured clearly, supported by credible information and connected to a consistent online presence.
The goal is not simply to rank a page. It is to build a trusted, well-understood source that generative systems can interpret and reference when answering relevant questions.
The GEO Checklist
Key pages clearly communicate what the business offers, who it serves and what makes it relevant.
Content is structured around the questions and topics the audience is actually exploring.
Brand, products, services and key entities are represented consistently across the website and relevant third-party sources.
Content is regularly reviewed and updated to maintain accuracy, relevance and freshness.
What's included
- GEO audit of your current website, content and existing search visibility
- A page-by-page GEO optimisation plan prioritised by search demand, business value and user intent
- Schema / JSON-LD recommendations and implementation guidance aligned with your content and business entities
- AI-visibility tracking across Google AI Overviews alongside other relevant AI-powered search experiences
- Monthly AI visibility and citation reporting alongside classic SEO metrics
- Practical AI Search playbooks your in-house content team can use independently
Our process
AI-visibility baseline
Establish a baseline of your current visibility across relevant generative search experiences and identify where opportunities exist.
Content restructure
Optimise priority pages with clear answers, logical structure, relevant context and content designed to be easily understood by both users and AI systems.
Entity & authority
Strengthen the signals that help search engines and generative systems understand your brand, expertise, products, services and broader online presence.
Measure & Optimise
Track available AI visibility signals, review performance and continuously refine the strategy based on emerging opportunities.
What we look for on every audit
- Named-entity coverage across your brand, products, services and relevant topics
- Clear answers to important questions throughout the content
- Credible third-party references and supporting sources where relevant
- Structured data implemented where appropriate
- Consistent brand and entity information across relevant online sources
Frequently asked questions
Is AI Search optimisation really different from classic SEO?
+AI Search optimisation builds on traditional SEO foundations but focuses on how content and brands are understood, surfaced and referenced across AI-powered search experiences.
How quickly can AI Search improvements influence visibility?
+There is no fixed timeline. Changes can take weeks or longer to influence visibility, depending on the platform, website authority, content quality, competition and how frequently information is crawled and updated.
Is AI Search optimisation only relevant for large brands?
+No. Businesses of all sizes can benefit from optimising for evolving search experiences. Smaller brands can build visibility by creating useful content, demonstrating expertise and establishing clear, consistent signals around their brand and topics.
Will AI Search optimisation affect classic SEO performance?
+A well-executed AI Search strategy should complement traditional SEO rather than replace it. Clear content, strong structure, relevant entities and credible authority signals can support both traditional organic visibility and emerging AI-powered search experiences.
Ready to improve your search visibility?
Let's discuss your business, your goals and where AI Search can create new opportunities for organic visibility.
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Senior-led · Real estate specialists