AEO — Answer Engine Optimisation
AEO restructures your content so answer engines — Google AI Overviews, ChatGPT Search, Perplexity, Gemini — can quote you cleanly.
What's actually at stake
Search is evolving from traditional rankings to direct answers. AEO focuses on making your content clear, structured and useful enough to be understood and surfaced across answer-driven search experiences.
What AEO actually changes
Traditional SEO focuses on ranking pages for relevant searches. AEO goes a step further by structuring information so search engines and AI systems can identify clear answers, context and supporting evidence.
That means answering important questions directly, using clear language and logical structure, while still providing the depth and expertise users need when they explore further.
A strong AEO approach considers the questions your audience asks, the intent behind those questions and how your content can provide the clearest, most useful answer.
Where AEO Shows Up
AEO can be applied across a wide range of content — from service pages and product guides to comparison articles, FAQs, location pages and educational resources.
Questions such as:
"Which SEO service is right for my business?"
"How does technical SEO improve organic visibility?"
"What is the difference between AEO and GEO?"
"How long does SEO take to show results?"
These are the types of questions people increasingly ask search engines and AI assistants. Structuring content around clear questions and comprehensive answers can improve how your information is understood across evolving search experiences.
What's included
- AEO audit of your current website, content and existing search visibility
- A page-by-page AEO optimisation plan prioritised by search demand, business value and user intent
- Author, expertise and credibility recommendations aligned with your content and business
- Schema / JSON-LD recommendations and implementation guidance aligned with your brand and relevant entities
- Monthly entity and AI visibility reporting alongside classic SEO metrics
- Practical documentation your in-house content team can use to maintain strong AI signals independently
Our process
AI-visibility baseline
Establish a baseline of your current visibility across relevant AI-powered search experiences and identify where opportunities exist.
Content restructure
Optimise priority pages with question-led headings, direct answers, clear information architecture, structured content and relevant entity signals.
Entity & authority
Strengthen the signals that help search engines and AI systems understand your brand, expertise, products, services and broader online presence.
Measure & Optimise
Track available visibility signals, review performance and continuously refine the content and strategy based on emerging opportunities.
What we look for on every audit
- Questions are clearly addressed throughout the content
- Important information is easy to identify and understand
- Author information and content freshness are clear where relevant
- Relevant structured data is implemented where appropriate
- Content demonstrates real expertise and first-hand experience
Frequently asked questions
How is AI Search optimisation different from traditional SEO?+
AI Search optimisation builds on traditional SEO foundations but focuses on how content and brands are understood, surfaced and referenced across AI-powered search experiences.
How quickly can AI Search improvements influence visibility?+
There is no fixed timeline. Changes can take weeks or longer to influence visibility, depending on the platform, website authority, content quality, competition and how frequently information is crawled and updated.
Is AI Search optimisation only relevant for large brands?+
No. Businesses of all sizes can benefit from optimising for evolving search experiences. Smaller brands can build visibility by creating useful content, demonstrating expertise and establishing clear, consistent signals around their brand and topics.
Will AI Search optimisation affect classic SEO performance?+
A well-executed AI Search strategy should complement traditional SEO rather than replace it. Clear content, strong structure, relevant entities and credible authority signals can support both traditional organic visibility and emerging AI-powered search experiences.
Ready to improve your search visibility?
Let's discuss your business, your goals and build an SEO strategy designed for long-term organic growth across traditional and AI-powered search.
Book a free SEO consultation
Senior-led · Real estate specialists