Entity SEO
Entity SEO helps search engines and AI systems understand who you are, what your business represents, what you offer and how your brand connects to relevant people, products, services and topics.
What's actually at stake
Search engines increasingly need to understand entities and relationships, not just match keywords on individual pages.
A strong entity strategy helps create a clearer, more consistent understanding of your brand across your website and relevant third-party sources. This can support traditional search visibility while also strengthening how your business is understood across knowledge-based and AI-powered search experiences.
The Key Entities Behind Your Search Presence
The Brand Entity — establishing a consistent representation of your business across your website, professional profiles, relevant directories and authoritative third-party sources.
The Product & Service Entity — clearly defining what you offer and connecting your products or services with the topics, categories and problems they are relevant to.
The Location Entity — maintaining consistent information about your physical locations, service areas and geographic relevance across your website and relevant external platforms.
The People Entity — clearly representing founders, experts, authors and key team members through author pages, professional profiles and appropriate structured data.
What's included
- Entity SEO audit of your current website, content and existing online presence
- A page-by-page entity optimisation plan prioritised by business value, search demand and user intent
- Author, expertise and credibility recommendations aligned with your content and business
- Schema / JSON-LD recommendations and implementation guidance aligned with your brand and relevant entities
- Monthly entity and AI visibility reporting alongside classic SEO metrics
- Practical documentation your in-house content team can use to maintain strong AI signals independently
Our process
AI-visibility baseline
Establish a baseline of how your brand and key entities are currently represented across search and relevant AI-powered search experiences.
Content restructure
Optimise priority pages with clear answers, logical structure, useful supporting information and relevant entity signals.
Entity & authority
Strengthen the signals that help search engines and AI systems understand your brand, expertise, products, services and broader online presence.
Compound & measure
Track available AI visibility signals, review performance and continuously refine the content and strategy based on emerging opportunities.
What we look for on every audit
- Consistent brand information across relevant online sources
- Clear connections between your brand, products, services and key topics
- Relevant structured data implemented where appropriate
- Author and expert information clearly represented where relevant
- Strong supporting signals from credible and authoritative sources
Frequently asked questions
Is Entities really different from classic SEO?+
Yes. Entities rewards direct-answerable content, entity clarity and citation graphs — signals that overlap with SEO but are ranked differently by generative engines.
How quickly can AI Search improvements influence visibility?+
There is no fixed timeline. Changes can take weeks or longer to influence visibility, depending on the platform, website authority, content quality, competition and how frequently information is crawled and updated.
Is AI Search optimisation only relevant for large brands?+
No. Businesses of all sizes can benefit from optimising for evolving search experiences. Smaller brands can build visibility by creating useful content, demonstrating expertise and establishing clear, consistent signals around their brand and topics.
Will AI Search optimisation affect classic SEO performance?+
A well-executed AI Search strategy should complement traditional SEO rather than replace it. Clear content, strong structure, relevant entities and credible authority signals can support both traditional organic visibility and emerging AI-powered search experiences.
Ready to Be the Answer, Not Just a Link?
Let's discuss your business, your goals and where AI Search can create new opportunities for organic visibility.
Book a free SEO consultation
Senior-led · Real estate specialists