ChatGPT & Perplexity Search
ChatGPT and Perplexity are changing how people discover information, compare options and research businesses. Being referenced across these AI-powered search experiences can help your brand become part of the conversation before a user ever reaches a traditional search result.
What's actually at stake
AI-powered search experiences increasingly synthesise information from multiple sources to answer questions and help users make decisions.
The opportunity is to create content that is clear, credible and useful enough to be understood and referenced when users ask AI systems about topics relevant to your business.
How to become a citation-worthy source
AI-powered search experiences rely on multiple signals when discovering and presenting information. Clear answers, relevant content, strong contextual signals, recognised entities and credible sources can all contribute to how your content is understood and referenced.
Content should answer specific questions directly while providing enough depth and supporting context for users who want to explore further.
The goal is not to create content specifically for one platform. It is to build useful, authoritative resources that can be discovered, understood and referenced across evolving AI search experiences.
ChatGPT & Perplexity Search Visibility
Users increasingly ask AI platforms complex, multi-part questions that require information from multiple sources.
To improve your chances of being referenced, content should address specific questions clearly, provide useful supporting information and establish strong context around your brand, products, services and areas of expertise.
What's included
- ChatGPT & Perplexity visibility audit of your current website, content and existing search presence
- A page-by-page optimisation plan prioritised by search demand, business value and user intent
- Author, expertise and credibility recommendations aligned with your content and business
- Schema / JSON-LD recommendations and implementation guidance aligned with your brand and relevant entities
- Monthly entity and AI visibility reporting alongside classic SEO metrics
- Practical documentation your in-house content team can use to maintain strong AI signals independently
Our process
AI-visibility baseline
Establish a baseline of your current visibility across relevant AI-powered search experiences and identify where opportunities exist.
Content restructure
Optimise priority pages with clear answers, logical structure, useful supporting information and relevant entity signals.
Entity & authority
Strengthen the signals that help search engines and AI systems understand your brand, expertise, products, services and broader online presence.
Measure & Optimise
Track available AI visibility signals, review performance and continuously refine the content and strategy based on emerging opportunities.
What we look for on every audit
- Clear answers to specific and complex questions
- Useful comparison and supporting information where relevant
- Independent, informative and non-promotional content
- Named-entity coverage across your brand, products, services and relevant topics
- Author information and credible expertise signals where relevant
Frequently asked questions
Is AI Search optimisation really different from classic SEO?+
Yes. AI Search optimisation builds on traditional SEO foundations but focuses on how content and brands are understood, surfaced and referenced across AI-powered search experiences.
How quickly can AI Search improvements influence visibility?+
There is no fixed timeline. Changes can take weeks or longer to influence visibility, depending on the platform, website authority, content quality, competition and how frequently information is crawled and updated.
Is AI Search optimisation only relevant for large brands?+
No. Businesses of all sizes can benefit from optimising for evolving search experiences. Smaller brands can build visibility by creating useful content, demonstrating expertise and establishing clear, consistent signals around their brand and topics.
Will AI Search optimisation affect classic SEO performance?+
A well-executed AI Search strategy should complement traditional SEO rather than replace it. Clear content, strong structure, relevant entities and credible authority signals can support both traditional organic visibility and emerging AI-powered search experiences.
Ready to improve your search visibility?
Let's discuss your business, your goals and where AI Search can create new opportunities for organic visibility.
Book a free SEO consultation
Senior-led · Real estate specialists